[M4IF Discuss] Ad supported MPEG-4 Content & use fees
Kevin Marks
kmarks apple.com
Tue Mar 5 17:06:37 EST 2002
On Tuesday, March 5, 2002, at 04:50 PM, Jordan Greenhall wrote:
> 3. Logistical nightmare. Particularly for the very large content
> providers. They already have enough headaches tracking SAG fees, do
> they really need to track and report MPEG-4 fees? One interesting
> proposal I've heard here is a cap on the delivery fee as well. "One
> Check" is something that might make sense. Let us pay some fee and
> figure out how we can make money against it.
On that front, this article seems relevant:
http://www.technologyreview.com/articles/garfinkel0302.asp
> I spent eight months as the chief scientist for an Internet startup
> called Broadband2Wireless. Our company tried to build a high-speed
> wireless Internet service that could be accessed in cities throughout
> the United States, South America, Europe and Asia. We were going to do
> it using unlicensed portions of the spectrum and with wireless network
> equipment that employed a hot new standard called 802.11. And we were
> going to charge no more than $50 a month.
>
> Of course, we failed. We had $30 million in funding; we needed $200
> million.
> [...]
> One of the most surprising things we learned from launching our
> Internet startup was that providing wireless Internet service is really
> cheap. What ended up bankrupting the company were all the ancillary
> services we had to developcredit card billing, technical support, the
> corporate Web site and the various security measures we had to put in
> place to prevent unauthorized use of the network by nonsubscribers.
> Organizations that arent trying to make money providing wireless
> Internet service can do away with all of these measures and offer the
> service for free.
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